Weekly Lottery
I acted as the creative lead for this Individual Giving fundraising product from its launch in 2015. Taking in-house the creative from a third-party agency, conforming the product to embody Scope's then brand guidelines.
Jackpot Draws
Following a successful launch of the Weekly Lottery product, I worked with the Fundraising team to also bring Scope's seasonal raffle draws in-house, saving on a previously large agency spend.
Acting as creative lead thereafter, I was responsible for harmonising the branding and marketing of the product with the Weekly Lottery as well as bringing improvements and cost-savings to the product which resulted in substantially increased engagement and response rates.
