Similar to Diabetes UK, I joined Cystic Fibrosis Trust on the heels of a brand refresh completed by an external agency. My role heading up the brand and creative function of the Marketing team entailed overseeing the rollout of the brand, finetuning its guidelines, alongside managing the BAU creative output. I work closely with my team and wider org colleagues across fundraising campaigns, online and offline marketing collateral, and was responsible for the ideation and co-creation of national brand awareness campaigns in 2023 and 2024, involving members of the CF community and working with external creative agencies.
