When Scope's leadership team greenlit a full agency-led rebrand, the Creative Manager and I worked with the branding agency, The Team, on the co-creation of this new identity.
At the development stages and in the subsequent rollout, I was involved across all areas of the new visual identity, with particular involvement with the typographic and accessibility aspects. Having put forward Uni Neue as a candidate for the brand, I was involved with consultation over customisations with the font's designers.
Once the agency's work on the rebrand was fully signed off and handed over to the internal creative team, I was a key player in deploying the new look across various touchpoints, from direct marketing to retail. I also worked keeping the brand guidelines up to date, issuing point releases as the new identity developed in practice.
