Scope issues five DM cash appeals campaigns to its supporters annually. Acting as creative lead on these appeals, I was responsible for making the creative concepts work harder, and bringing various improvements to the mailings which resulted in increased engagement and response rates.
Appeal packs usually consisted of several parts, each serving a particular purpose in informing and motivating the supporter to be involved in the charity's work.
Appeal packs were carefully prototyped and refined iteratively to ensure each one avoided becoming formulaic. Positive feedback and increased response rates demonstrated the value of these creative improvements.
